Please tell me how these two ads are supposed to make me want to study at this particular online university. I wish I could have sat in on the approval meeting...
Agency Guy: So we think that if we use creepy-ass Santas in mid-January, everyone will remember their inner fear of inadequacy, re-contemplate their archetypal desires and actualize their phallic justice by going back to school to make more money so they can buy better gifts next year.
Online University: (snoring)
Agency Guy: What do you think?
Online University: (waking up) What?! Excellent proposal. The psychology department is behind you 100%. 
(My favorite is the psychologist, who just thinks all your problems are a laugh a minute, although the slightly drunk, mostly cynical HR Santa is pretty excellent as well.)
Alternatively, there's this ad, also running: 
Wow.
How DO I become a suitcase -- I mean, Accountant?
I'm going to face my archetypal phallic injustice fears of inadequacy and go back to school to be a More! That'll save me!
(good god.)
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